What you'll accomplish
AI Marketing Certified is the go-to-market role track in Synthreo Certified, for the people who take an MSP's AI services to market: marketers, service owners, and practice leads. By the end of this track you will have segmented your customer base for an AI launch, drafted a service offer one-pager, designed a pilot with success metrics that survive contact with a CFO, and outlined a customer case study in a format that sells the next deal. The work here is judgment work - documents you produce, not buttons you click. You finish by attesting to the deliverables and passing the online exam (80% or higher).
What you'll need
- The AI Expert credential (see the note above).
- Your MSP's customer list (or a realistic model of one) to segment against.
- About 3-4 hours, including writing time.
- A certification account (included in your Synthreo licensing or partnership) so progress syncs and the exam unlocks.
Work the stages in order. Several tasks produce a marketing artifact - keep them together; they become your launch kit.